zeronimo (10/1/2019)
will.cowling.uk (10/1/2019)
Looks good, but the price is insane for what it is.
they are not here to make money
they prefer to sell 500 x $ 1,500 = $750,000
rather than 5000 x $ 200 = $1,000,000
Because professionals prefer to buy a product at $ 1,500 rather than a product at $ 200, even if the two products are identical, it's psychological.
And they have the means to pay such a price. This applies especially to those that want first.
They will lower later on, but first they will stre--t--ch out the higher price!
They can always sell at $200 later and by that point people will be like, "Eh, why not....it's so much cheaper now...."
See? They get both the big spenders and the bargain hunters, just not all at once. It happens over the life span of the product.
What they do that is smart also, is they create a hot market by lowering the price at the beginning, so you feel you better get it before it goes up.
They could though, to your point, capture a lot more purchases at the beginning if they lowered it more aggressively.
I see it they are doing this to make $. And this is a very good thing because it drives the innovation.