OK, iIclone Avatar builder is launched and i think building an avatar online is fun and interesting concept, but...i still don´t get it and i would like someone to enlighten me.

I spend a lot of money buying iclone and iclone packs because besides of the animation...iclone let me build my avatars with my own face and all that. Now i have a website were i have to spend my money (and a lot...2000 direct acess points is expensive) to...BUILD AN AVATAR?

Is the avatars made with iclone Gevolver better than the ones made inside iclone? If so, why?...iclone is expensive we should have these tools inside the program. 

Why would i spend my money building avatars online if i can do them in iclone? I could see some interest if people could build the avatars for use somewhere else, but these avatars can only be opened inside iclone 4...so why? What´s the advantage? I may be totally wrong and there is probably advantages and uses for this so please someone correct me. Thanks.