I have uploaded my content but I am trying to setup the store.  It says before I can post my content I have to join a store.  When I click on the link for how to join a store it takes me to a website saying if I want better exposure to join a featured store but doesn't tell me how to join my own store.  I have to say this is not the most informative process I have ever seen, its quite annoying.  No tutorials or even documentation on the process for setting up a store.  Just boom here's your site back end, figure it out.  Can anybody help with this?