I know we, its current users, know it as a storytelling tool, but I wonder if it would serve well to bring in a user base interested in game making who could benefit from its immensely powerful asset toolset and character creator.
It would have a huge leg up on Unity, Unreal, and CryEngine for "Cut Scenes"...
Would it take a lot to add in the game maker elements?  If iClone picked up all the visual elements these other engines have, wow!