We’ve got big news for everyone regarding the developer content submission and publishing policy. In an effort to differentiate our two online marketplaces and create a unique identity for both, we have decided to make some adjustments to the content submission policy for the Content Store. In order to enable better exposure for new, quality developer content and to ensure a more streamlined browsing experience, Reallusion will be phasing out older content with low sales and less compatibility to newer versions of iClone. Along with this change, we will be introducing several new promotional strategies to help improve sales in our Marketplace. Clear Positioning for 2 Platforms
As many of you already know, the Content Store was our original online marketplace where iClone and CrazyTalk users could find quality content created by both Reallusion and our talented developers. Then in 2010, in order to make it easier for developers to publish their content in a timely manner, we launched our C2C Marketplace, which allowed for faster publishing and full control over personal online shops. As the Reallusion community has grown, our online marketplaces have evolved. We have seen a proliferation of content from not only veteran Reallusion developers, but also new players as well. We have also dealt with confusion amongst our users as to the binary nature of our online asset sales (i.e. why do we have two stores that sell the same products, and why are the prices and customer service different?).
Essentially, individual developers are encouraged to manage their own content creation, commercialization, and publishing for all of the assets they sell. As a result, we offer developers a higher profit share in the Marketplace. Outside of our developer community, Reallusion is continually seeking out developers from external communities who already have established libraries of content. We work with these branded developers to help them republish their content, in order to enrich the selection of assets available to our user community. Reallusion reserves a higher profit share in this case, due to our repurposing, commercialization, and republishing of the content, as well as the subsequent customer service.
|Position||Official Content Store||Content Community|
|Content Source||Reallusion or Branded Republishers||Individual Developers|
|Commercialization||Reallusion does content repurposing & commercialization||Developers do their own content repurposing and commercialization|
|Dev. Profit Share||30-50% commission rate||60-80% commission rate|
|Purchase Behavior||Cash; sold per content pack||DA points; sold per item or content pack|
|Customer Service||Reallusion ||Store owner|
To summarize, our revitalized Content Store will only contain content from Reallusion and select re-publishers, as well as existing featured CCD content. There will no longer be a submission mechanism for the Content Store, and all published items will be specially selected by Reallusion from the Marketplace. If you believe you have a strong collection of content and wish to publish it in the Content Store, please contact firstname.lastname@example.org
for more information.New Promo Plansfor theMarketplace
We will be making some changes to the Marketplace as well in order to help developers get more exposure for their content and therefore maximize the amount of potential purchases and increase sales. One of the major goals of this move is to increase the amount of sales and exposure for quality Marketplace content. Keep a look out for these opportunities to leverage our exceptional commercialization and marketing abilities and make your content look as attractive as possible! Developer Promo Calendar
As you may be aware, Reallusion regularly promotes different types of themed content in the Marketplace. However, there is normally very little notice given to developers regarding upcoming promotions, so they have little time to produce custom content for the specific promotion. In the future, we will be providing a Developer Promo Calendar, which will give developers notice in advance of upcoming promotions, allowing them to plan their production schedule beforehand. The themed promotions will be hosted on this page: http://city.reallusion.com/cityThemePage.aspx
Reallusion will announce each promotion at least 3 months in advance, in addition to any new upcoming developer tools or whitepapers.
Featured Content Areas for Vendors and Buyers
Theme: iClone Puppet-able Cartoon Characters (characters made with Avatar Toolkit)
Time: Early June >> Early July
Theme: CrazyTalk Animator G2 Characters (multi-angle characters)
Time: Late July
With the new changes to the Content Store, the Marketplace is set to be the center of our content community, and as such we plan to develop new areas for vendors to publish interview videos or tutorials to accompany their content. This allows vendors to provide additional value to their content, as well as help buyers understand exactly what they’re purchasing. We will also provide an enhanced mechanism to allow buyers to provide input via content reviews, and share their experience with the rest of the community.Certification Program in the Marketplace (Reallusion Select)
Previously, we required content creators to successfully publish to the Content Store in order to become a CCD, or Certified Content Developer. While this certification is still available, it is now handled through a form submission once your content has already been published to the Marketplace. If your submission is approved, it will be placed in the Reallusion Select section of our Marketplace, and you will be given CCD status. In addition, content from CCDs that we certify will be given a “Certified” label to make it stand out from the rest. The more certified content you have, the larger your collection in the Reallusion Select section will be.Direct Traffic from the Content Store to the Marketplace
Currently, there are no regular entry points that lead from the Content Store to the Marketplace, so traffic may be limited. To remedy this, Reallusion intends to open a prominent fixed area in the Content Store with the sole purpose of redirecting customers to the Marketplace.Content Store Revitalization
The Content Store is over 8 years old, and over the years it has been host to a great deal of excellent content from previous versions of iClone. However, with new developments in iClone’s capabilities, that same content often loses its luster and gets in the way of our users finding the newest and most unique content. In addition, there are often various compatibility issues with newer versions of iClone.
Therefore, in order to provide a more streamlined and clutter-free browsing experience in the future, we will be doing a bit of spring cleaning. We have carefully reviewed the sales performance of all of the content in our Content Store, and have tagged certain items for removal in order to increase exposure for newer quality content.
We will soon begin this phase of content removal, however content that is to be removed will first be placed in a Clearance Page for one month to give it one last hurrah before it disappears from the shelves of the Content Store. The criteria for having your content removed are as follows:
1)Sales – Content with limited sales in the last year will be removed to make room for content with more sales potential. However, certain assets with good commercialization quality will be kept in anticipation of higher potential sales after the store update.
2)Content Compatibility – Reallusion’s products have evolved over the years, and in order to maintain peak performance with newer iterations of the software, assets from earlier versions will be removed.
These rules apply to Reallusion as well, and we will be removing 300 of our own items along with 1400 developer items in mid May. If you have content in the Content Store that is slated to be removed, you will be notified via email of which items have been marked. You can then request to join our clearance program and agree to an aggressive discount on your content for the month in which the promotion will last.
We believe that these steps are necessary and long overdue. In order to make way for the release of a much-improved iClone 6 later this year, our intention is to raise the bar for quality in regards to both software and content. We’d like to thank our users for your understanding and invaluable contributions to our community over the years, and we would like to affirm our dedication to providing you all with the best content and software we possibly can.
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