Sound like a good offer for any new users, but what about us users of iClone 7 and CC 3 who can't afford to upgrade, share some of the discount with us. New Users now get the same price plus extras as those users who have supported Reallusion for years. Can I suggest a non-commercial licence for people who just use your products for fun or extending the educational licence to non commercial home users. I am now retired and after buying iClone 7, Character Creator 3 and 3DXchange, I feel paying $599 to upgrade is beyond my means, and I'm sure I'm not the only one in this position. Don't forget your loyal supporters when offering extra discounts on upgrades.

I guess the 40% OFF is time limited special offer for new users.
Owners of RL software have this advantage at any time for upgrades etc.

Like many companies they are more concerned about attracting new customers than keeping the ones they have. 40% off the upgrade price might have encouraged a lot of existing users of older versions of RL software to upgrade to the latest version. I'm sure that makes business sense as they would then go on to buy more content.