what I noted..
Technical:
1. Avatar quality (is this about textures only)?
2. Mocap quality - they used ipisoft
3. Render quality 
4. Good NLE

Non-technical
1. Art direction & cinematography
2. Camera techniques
3. Script quality
4. Directing quality
5. Use of audio

Watch & discuss.



Behind the scenes

if you do a search on youtube for "Mary had a little lamb"   -  the top video was 103 million.    the low videos either had no views or under 100 views,  but were pretty much similar to the 103 million.   -  whats needed to fill the gap between the videos that had like 10 views that looked the same as the 103 million views ?

the point of this post,  the video you are praising looks like footage from a bunch of  video games you can get on steam for under 10 dollars.

the most important thing you "Need"  is for people to feel great about watching your video.   - quality, skill, talent ...all fly out the window with good marketing lol

why,  i'm willing to bet that people will buy rocks and make pets out of them with a good story!! 

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I dont think it is a gap at all... (if you talking about quality of the video, not about numbers of views) In fact, I think that iClone in right hands, with good post-production, can do significantly better. This video have some very visible problems with textures and shadows, facial animations, with overall visuals. 

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Source filmmaker uses the team fortress and half life game engine enabling video capture and animation like machinima but with more control rather like iclone but using their game models as assets.
You can do the same thing in Unity or Unreal with Matinee.
There was good compositing used, soundtrack and effects but these are basics of any good production.
A hand drawn cartoon animated with CT animator would be just as slick with the right post production, just think SouthPark for example.

Yeah this looks good. Great lighting on the red scene. I'm adding unity to my iclone arsenal. The vegetation and pbr rendering are too good to ignore. I know this isn't a unity project, but the unity asset store has won me over. Plus the blender integration is really nice.

There have been many examples of that over the years. Not making a video at all is the biggest gap, methinks.

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Couldn't agree more... 

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ALEMAR GAMES MARKETPLACE STORE

+1

True wisdom indeed.

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iClone 7... Character Creator... Substance Designer/Painter... Blender... Audacity...
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I agree - but... is that the same as saying...

[quote]
   - quality, skill, talent ...all fly out the window with good marketing /quote]?

I think if that statement were true there would be no box office bombs outta hollywood. No?